Renowned sports personalities often find their way to innovative products, services, and technologies. For Luis Figo and Ricardo Quaresma, that next creative venture involves blockchain technology. Both former professional football players have become Brand Ambassadors for blockchain startup dotmoovs.
Former Footballers Stay In The Game
It is often difficult to separate a footballer from the sport of football, even after their active careers come to an end. The majority of players will study to become head coaches, team managers or search for any other function within their passion field.
For Luis Figo and Ricardo Quaresma, that situation is not too different. Their passion for the game has not diminished over the years. However, the approach taken by both former internationals may surprise some.
Rather than staying on the pitch, both Figo and Quaresma venture into the blockchain space. As new Brand Ambassadors for the dotmoovs startup, they will enhance the appeal of this application among football enthusiasts globally. dotmoovs Gamifies competitive freestyle football for players of all ages, genders, and races. The winner of each one-on-one competition will be awarded native MOOV tokens or Non-Fungible Tokens not found anywhere else.
As Luis Figo is considered to be one of the best of his football generation – winning the Ballon d’Or and World Player of the Year – his contributions to dotmoovs will elevate the project’s appeal.
Ricardo Quaresma is renowned for his football tricks – including the rabona and trivela – which other freestyle enthusiasts often attempt. Both men have played for some of the biggest clubs in the world, making them very popular among fans young and old.
The dotmoovs Initiative
Both former football players are drawn to dotmoovs for a particular reason. For Luis Figo, the vision by dotmoovs is nearly identical to that of the Luis Figo Foundation.
The organization promotes and develops various projects spanning sports, social action, health, and education. As dotmoovs provides an in-app freestyle competition globally, having football legends with a similar vision on board is essential.
dotmoovs Head of Growth Ricardo Martins Costa adds:
“Since we are launching Football Freestyle as the platform’s first sport, it was clear that we had to have at least one football legend with us.
Figo was the original Galactico, the first truly world-famous football superstar of our generation, so we had to present him with the project. Just a couple of weeks later we were flying to Madrid to meet with him and doing some shooting sessions.”
As Ricardo Quaresma enjoys performing football tricks, it is not hard to see why he became a Brand Ambassador as well. Dotmoovs’ initial focus on football would not be possible without the help of former football players and the feedback they provided.
Making this popular sport accessible and competitive during COVID and post-COVID times requires an innovative approach, and blockchain technology can be a powerful tool in that setting.