English Premier League Football team Southampton FC has announced a 3-year extension with its main sponsorship partner The Coingaming Group. The deal is the largest agreement in the club’s history and will see the continuation of Coingaming’s main brand Sportsbet.io as the club’s front-of-shirt sponsor.
The record-breaking new deal will also include an option for Southampton FC to be paid performance-based bonuses in the world’s most popular cryptocurrency, Bitcoin. The digital asset has been a hot topic this year with the ATH (all-time high) price being breached on multiple, consecutive occasions. The cryptocurrency has traded for as much as $61,683 on March 13th, 2021.
The option to receive a performance-based bonus at the end of every season in Bitcoin could prove financially beneficial to the club should the asset continue to grow in popularity and use over the next few years.
Community & Safe Betting
Sportsbet.io became the main club partner of Southampton FC in August 2020 and since then the two companies have worked together with a strong focus on community unity in sports and the importance of safe betting.
During “Safer gambling Week” Southampton and Sportsbet teamed up to launch ‘Listen to the Saint in you’ with the purpose of encouraging football fans to properly consider the ramifications of gambling before placing any bets. Saint players Ryan Bertrand, Nathan Redmond and Oriol Romeu gave advice to a fan on how to bet safely for the event.
Southampton FC Chief Commercial Officer David Thomas stated that Sportsbet.io are known for their success in challenging convention and disrupting the sports betting market by championing a more responsible approach and that the partnership between the two companies will continue to reflect these values.
Fundraising For Awareness
Sportsbet also helped Southampton FC to enable new start-ups and entrepreneurs to apply for grants during the Covid-19 pandemic. The Positive Impact Pledge offered eligible start-ups a chance to win a £20,000 tax-free grant and expert business guidance.
Sportsbet.io also recently donated its shirt sponsorship to the Saints Foundation for the Easter Sunday clash against fellow Premier League team Burnley FC.
The sponsorship money was aimed to help raise awareness and vital funds for the club’s charity, which was topped up further by Sportbet who donated an additional £10,000.
The match shirts worn by the players for the Easter Sunday game displayed the Saints Foundation’s logo and were later auctioned off to raise further money to support the foundation’s local community work.Sportbet.io are expected to continue as sponsor and partner of Southampton FC until at least 2024.